Identify a Problem: Signages in Taiwan

Research Book, 2020

Signboard is the first visual impression when people visiting the streets. A key aspect of Taiwan's streets is the complex signboard and outdoor advertisement variations. It is an expression of local life and culture. A city's visual image comprises various information, and the signboard is an essential part of the city symbol.

In today, signboard became one of the reasons that make the cityscape of Taipei messy and chaotic. There are all different heights and sizes of signboards, all of them looking like they're competing for attention on the front lines. Many of them are designed to be "anti-designed" through vibrant flashing color palettes and an overloaded typography usage to catch customers' attention. This project aims to create a better visual image for Taipei, elevate, and maintain its own beauty.