NAUTICA
Brave New Depth Campaign, 2023
Role: Art Director/Designer
Callenge
Nautica wanted to create a campaign that would take consumers to the water for the launch of their new, sustainable fragrance Pure Blue and the entire House of Nautica collection.
Solutions
We created the campaign, “Brave New Depths,” that heroes Dylan Efron, an outdoor enthusiast and social influencer, as our “Wavemaker.” The result was a 3-day integrated photo and video shoot in the Bahamas on land and underwater, making global assets for in-store, social and digital, e-commerce, and print.
Services
Art Direction, Campaign Development, Casting, Creative Direction, Photography, Post-Production, Production, Research & Insights, Video
