Challenge

As one of New Balance’s trusted agency partners, they came to us after running into in-house challenges with a quick-turn production for their 2023 New Balance Back to School campaign.

Solution

With a concept in-hand, New Balance provided us with the brief to take over the production work for their Back to School campaign after running into issues hiring under aged talent. We jumped on the opportunity, bringing in our reliable team from our previous work with New Balance. We set up an in-studio shoot within two weeks, and delivered assets by week four. We integrated art direction from our previous NB creative to create consistency across imagery, and casted diverse and upcoming talent and youth talent to push the NB image forward.