Solution

Through an intensive discovery phase, we found Choreograph had an ownable ethos as a true data enablement company. To visualize data enablement, we built a logomark made of dots (data-points), which worked as a grid matrix to create a full visual system. We worked cross-functionally with teams to name, define and organize their product suite: Sync, Compose, and Perform. This framework provided a narrative for their clients, and a powerful organizational tool internally. Lastly, we translated our visual identity into a system that allowed them to launch a new website in just 4 weeks—right on time for Choreograph to land a massive deal with Coca-Cola.